What
Package, card, and instructions design for a unique and modern Golf set.
Who
Anyone looking for a purpose-made Golf set as opposed
to just using standard sets of cards.
Lining up the shot
Where
Golf will be sold on Brybelly's Amazon shop, striking a balance between cost and an appealing, purposeful design.
The overall style of Golf is inspired by a clean, colorful, isometric look. This is to bring a unique and recognizable appearance to a game typically played with traditional, general use cards.
The Cards
The game of Golf works on a point system. Much like the sport, the goal is to end the game with the lowest overall score. Each card has a point value, with the number cards being equal to that number of points and the face cards being equal to varying amounts of points.
One issue with this is that players (especially new players) can forget which point values are assigned to which face cards when using a standard set of playing cards. The cards in this Golf set avoid this issue by forgoing suits or traditional characters such as K, Q, J, or A. Instead, each number card prominently features the number in the center while the would-be face cards feature golf-themed illustrations and prominent point values in the corners.
The Die-line
The requirements of this package design were that it function both hanging up and sitting on a shelf, tightly fit the two tuck boxes + instructions + scorecards + scoring pencils, and use minimal glue.
Primary Font
Secondary Font
BERGEN SANS BOLD
BERGEN SANS REGULAR
Product Logo
