A brand
that glows
Glow’s visual simplicity serves as immediate distinction in a noisy and oversaturated category, while the logotype’s prominence on packaging achieves a billboard effect across the range of products.
Not tested
on animals
No synthetic fragrance
Vegan
Dermatologist
tested
Glow's brand illustrations employ simplified portraits that forgo fine detail and even some broader details including most facial features. This draws focus to the area Glow specializes in: the hair.
Summer Cloud
Desert Sand
Fresh Pine
Bubble
Dark Sky
Crisp Oak
Black Olive
Charcoal
Glow's color palette is one of light, natural colors and their darker shades to maintain simplicity and the natural, airy personality of the brand. The colors draw the eye in a subtle way, which enables the products to stand out among a sea of competitors with overly complex or loud aesthetics.
Quity Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&()?*
Visby
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&()?*
Thin Heavy
The packaging maintains the brand's simple, natural look. It utilizes the unique colors of the products to be immediately distinguishable upon first appearance. For those new to the brand, they can read the sticker labels to understand which package features which products.
Glow's social media emphasizes the experience and results of the products rather than the products themselves. This is accomplished through bold imagery and testimonials from users.
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Glow's feed is designed around the brand's colors, posting in threes so that the end result shows consistent, alternating strips of each.
